Thirteen Shandong-based ready-made food enterprises became the most popular exhibition area during the opening ceremony of the "2022 Shandong Consumption Year" event on June 4 in Jinan, the provincial capital.

The "2022 Shandong Consumption Year" event kicks off on June 4 in Jinan, capital of Shandong province. [Photo/Iqilu News]

The rising popularity of the "prefabricated food" industry has galvanized investors into the field in recent years. Shandong, an agricultural powerhouse, is ramping up efforts to gain market share in this sector.

As the food suppliers for the Beijing 2022 Winter Olympic Games, Shandong Blue Horizon Group and its subsidiaries created, processed, and distributed over 170 different types of prepared dishes weighing over 50 metric tons.

Ready-to-eat food produced by Shandong Blue Horizon Group. [Photo/Iqilu News]

In 2017, Shandong Camry Commercial Group, a catering company, turned some of their restaurant's best-selling items into ready-made dishes, which has turned out to be a huge success.

Shandong time-honored food brands, such as Chaoyixing, Yefengsu and Luweizhai, are also tapping into the ready-to-eat food market. Their innovative products such as spicy duck wings, spicy duck necks, and braised chicken are favored by young consumers.

Ready-to-eat food has become more and more popular in China. [Photo/Iqilu News]