Shandong province in East China has cultivated a range of well-known brands across several sectors including manufacturing, tourism, culture, and food. The brand strategy has increasingly become one of the key engines for driving the province's economic growth.

At the beginning of last year, the Shandong provincial government issued the Notice on Several Measures for Jointly Building and Sharing Shandong Good Products to Promote High-quality Development.

Steps followed to develop Shandong Good Products as well as to create the 4+1 brand system for enterprises, industries, regions and geographical indication.

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