A series of celebration activities are held in Zibo's Yiyuan county - in East China's Shandong province - to promote its local farm products and its achievements in modern farming and rural revitalization. [Photo/WeChat account: zibofabu]

A series of celebration activities were held in Zibo's Yiyuan county - in East China's Shandong province - as part of the fourth national Farmers' Harvest Festival on Sept 23.

Over 40 media representatives and 30 internet influencers were invited to participate in the celebrations - which included a livestreaming session -- aimed at promoting Yiyuan's local farm products and achievements in modern farming and its rural revitalization.

Yiyuan county is known for being the source of the Yihe River and also for being the "roof of Shandong".

In recent years, it has continued to promote its agricultural supply side structural reform through various measures, including introducing digital management to its apple orchards.

As a result - with a total fruit-growing area of 500 square kilometers, able to produce 1.25 million tons annually - Yiyuan now ranks fifth in the province, in terms of the comprehensive development strength of its fruit sector.

One of its star products is the Yiyuan apple, or Yiyuanhong apple -- developed from lesser breeds of the Yantai apple, or Hongfushi apple, since 1994. It scooped up gold medals nine times at the China International Agricultural Trade Fair and gold prizes three times at the China Green Food Expo.

It is estimated that the regional brand for the Yiyuan apple is now valued 14.93 billion yuan ($2.31 billion).

Local women get stuck into the art of paper cutting during the celebrations in Yiyuan county, Zibo city, East China's Shandong province, Sept 23. [Photo/WeChat account: zibofabu]