Dong Mingzhu's livestreaming sales surpass 7b yuan in Shandong

(| Updated : 2020-10-13

Print Print

The total turnover from two livestreaming sales hosted by Dong Mingzhu, the chairwoman and president of home appliances maker Gree Electric Appliances, in the Shandong cities of Dezhou and Linyi was valued at 7.5 billion yuan ($1.11 billion).

On Sept 28, Dong promoted Gree's full range of products, as well as specialties from Dezhou, such as Dezhou braised chicken, Laoling jujube, Xiajin mulberry, and black pottery, along with local entrepreneurs.

Dezhou's unique culture and long history were also highlighted during the livestream with dances, acrobatics, and other cultural performances.

The livestream sessions in Dezhou resulted in 2.22 billion yuan in sales.

A Gree brick-and-mortar store also recently opened in Dezhou as part of the company's new retail efforts to integrate online and offline sales.

Livestream sales in Linyi had generated 5.28 billion yuan in turnover as of Sept 30.

Dong also visited the industrial parks, enterprises, and cultural venues of the two cities in pursuit of cooperation opportunities.


Dong Mingzhu (middle), chairwoman of Chinese home appliance manufacturer Gree Electric Appliances, promotes her company's products during a livestream on Sept 28 in Dezhou, Shandong province. [Photo/]


Dezhou braised chicken is promoted during a livestream on Sept 28. [Photo/]


Dong Mingzhu (middle) watches closely as an artist creates pottery in Dezhou. [Photo/]


Dong Mingzhu (right) tries a local delicacy in Dezhou. [Photo/]


Dong Mingzhu (second from right), chairwoman of Gree Electric Appliances, hosts a livestream in Linyi, Shandong province on Sept 30. [Photo/]


Linyi's cultural products and specialties are promoted during a livestream on Sept 30. [Photo/]


Dong Mingzhu (second from left) visits Shandong Lingong Construction Machinery in Linyi on Sept 30. [Photo/]


Dong Mingzhu visits a big data center in Linyi, Shandong province on Sept 30. [Photo/]