Li Yeping, a member of the 13th National Committee of the Chinese People's Political Consultative Conference and vice chairman of Shandong Writers' Association, gives interview to a media outlet. [Photo/iqilu.com]

"Districts and counties in Shandong need to develop a regional cultural industry with their own features and fully utilize their local cultural resources."

Yang Zhaoming, a member of the 13th National Committee of the Chinese People's Political Consultative Conference and dean of the Confucius Institute, gives interview to a media outlet. [Photo/iqilu.com]

"Confucius Institutes around the globe can serve as cultural exchange platforms which can be leveraged to promote communication and cooperation, as well as to push Qilu culture across the globe.