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Jining a tourist magnet during Spring Festival holiday

chinadaily.com.cn| Updated: February 19, 2021


Lion dances delight visitors at Nishan Sacred Land in Jining, East China's Shandong province. [Photo/jnnews.tv]

Jining in East China's Shandong province was a popular tourist destination during the week-long Spring Festival holiday, after the city's attractions launched a variety of activities and offered discounts.

Data showed that 23 main attractions in Jining received more than 410,000 visits made by tourists, which generated 9.28 million yuan ($1.43 million) in tourism revenue. Three Confucian Sites, which consists of the Temple of Confucius, the Cemetery of Confucius, as well as the Confucius Family Mansion, and Nishan Sacred Land received around 53,200 and 38,200 visits respectively, generating 1.59 million yuan and 1.91 million yuan in tourism revenue.

During the holiday, which fell from Feb 11 to 17 this year, various entertainment activities and performances were organized to delight visitors at many attractions. Nishan Sacred Land was open to non-locals who stayed in Jining for free and staged a spectacular fireworks show on Valentine's Day. The Confucius Museum held a series of exhibitions and Niulou Small Town displayed different kinds of lanterns for the special occasion.

In addition, a group of art troupes made their performances available online so that people could enjoy themselves at home. Diverse performances staged at Liangshan Mountain, such as Shandong clapper ballad, rhythmic storytelling accompanied by bamboo clappers, were live-streamed on Douyin, the Chinese version of TikTok.