The 2024 China International Fair for Trade in Services (CIFTIS) kicked off in Beijing on Sept 12, showcasing the latest advancements in the digitalization, intelligence, and green development of the service trade industry.

Shandong province showcases its latest achievements in service trade at its pavilion at the 2024 China International Fair for Trade in Services. [Photo/Dazhong News]

Covering a total exhibition area of 155,000 square meters, this year's CIFTIS has attracted 85 countries and international organizations, as well as over 450 Fortune 500 companies and industry leaders.

Shandong province, with its 15 participating enterprises, showcased its latest service trade achievements in a dedicated 100-square-meter exhibition area.

In recent years, Shandong has prioritized expanding the opening-up of its service sector and optimizing its service trade structure as an important part of promoting high-level opening-up. The province has fully leveraged the important role of service trade in driving economic and social development and expanding employment.

The Shandong company's robotic arm demonstrates its capabilities by effortlessly writing Chinese characters in smooth strokes. [Photo/Dazhong News]

From January to July this year, Shandong's service imports and exports reached 223.2 billion yuan ($31.4 billion), a year-on-year increase of 34 percent, accounting for over 5 percent of the country's total service imports and exports. The province currently has over 14,000 service trade enterprises.