The 38th Dazeshan Grape Festival began on Saturday in Pingdu, a county-level city of Qingdao, Shandong province, providing a platform to promote rural development.

Over two months, the festival will offer a blend of cultural and artistic performances, grape-picking excursions, wine tastings and exhibitions showcasing intangible cultural heritage and grape-related experiences, the event's organizers said.

The 38th Dazeshan Grape Festival began on Saturday in Pingdu, a county-level city in Qingdao, Shandong province. [Photo provided to chinadaily.com.cn]

With creative elements such as micro-dramas, live interviews and heritage displays, the festival aims at a broad audience. Many of the micro-dramas — set against the backdrop of Dazeshan's vineyards — highlight the region's signature grape industry and picturesque rural scenery.

Dazeshan boasts a grape cultivation area of around 2,333 hectares and features some 300 grape varieties. Annual production exceeds 50,000 metric tons, valued at 800 million yuan ($113 million).

The 38th Dazeshan Grape Festival began on Saturday in Pingdu, a county-level city in Qingdao, Shandong province. [Photo provided to chinadaily.com.cn]

The 38th Dazeshan Grape Festival began on Saturday in Pingdu, a county-level city in Qingdao, Shandong province. [Photo provided to chinadaily.com.cn]