[Video/Shandian News]

The 2024 Hong Kong-Macao-Shandong Week kicked off on May 27, bringing together key representatives from Shandong province, Hong Kong, and Macao to explore new avenues for collaboration and economic growth.

Su Tongqiang, chairman of Huaguang Ceramics Technology Co Ltd, based in Zibo, Shandong province, recounts the company's remarkable transformation from mass production of low-cost mugs to the development of high-value, innovative ceramic products.

Declining mug prices as well as rising raw material costs posed a daunting challenge to the company.

In response, it embraced innovation, devoting significant resources to research and development. This resulted in three groundbreaking national invention patents for new materials. Today, a single mug from Huaguang Ceramics can command a price of 760 yuan ($105), a significant increase from the past.

This transformation embodies a shift from a low-level, scale-driven expansion model to a high-quality, high-end, and high-efficiency development strategy.

Through this promotional event, Huaguang Ceramics aims to showcase its world-class products, which represent the pinnacle of Chinese craftsmanship. The company seeks to demonstrate China's remarkable achievements in technology, craftsmanship, design, and innovation in the new era.

Check out the video to learn more.