Shandong province is set to dazzle visitors with its Spring Festival Rural Cultural and Tourism Festival, bridging tradition and modernity in the upcoming Year of the Dragon in 2024.

This festival serves as a celebration of its rich cultural heritage, inviting locals and tourists alike to immerse themselves in the vibrant tapestry of rural life. From the resounding beats of the drum dances in Jinan to the graceful allure of traditional Hanfu costumes in Heze, Shandong's cultural diversity takes center stage.

Through a meticulous curation of folk performances and interactive experiences, the festival aims to rejuvenate rural tourism while igniting economic growth. By seamlessly blending centuries-old traditions with modern innovations, Shandong showcases its commitment to preserving and evolving its cultural legacy.

Local children perform in a dragon parade to celebrate the festival. [Photo/Haibao News]

With a focus on humanistic economics, Shandong leverages its unique cultural identity to propel rural vitalization forward. From bustling marketplaces to captivating cultural showcases, the festival has created an atmosphere brimming with warmth and nostalgia, enticing visitors to explore every corner of the province.

A flower merchant greet customers in Shandong province. [Photo/Haibao News]

As visitors traverse Shandong's picturesque landscapes and countryside towns, they are treated to a feast for the senses, where every encounter tells a story of ingenuity. By fostering meaningful interactions between culture and economy, Shandong's festival promises an unforgettable journey.

Shandong's festival embodies the spirit of unity and renewal, welcoming travelers to embrace the magic of the Lunar New Year in a land where tradition thrives and innovation flourishes.

Local youngsters paste couplets to the door, expecting the Year of the Dragon. [Photo/Haibao News]