The opening ceremony of the winter "Yellow River Fair" was held in Daiyue district of Tai'an on Dec 19.

Daiyue district regards the "Yellow River Fair" as an important platform for promoting rural vitalization, by innovating the format of the event and enriching its content.

The district has launched a regional public brand for agricultural products and introduced distinctive activities themed on the "Yellow River Fair" and local delicacies. These activities have been well received and recognized by the public, achieving positive results in attracting crowds, boosting consumption, and increasing people's income.

Daiyue district will leverage the "Shandong Yellow River Grand Fair" platform to further inherit and promote excellent traditional culture, and showcase the unique cultural heritage and high-quality products of the district.

The district aims to turn the "Yellow River Fair" into a large-scale event that benefits the people and contributes to the high-quality development of cultural tourism integration in the entire city.

Local delicacies are showcased at the opening ceremony of the "Yellow River Fair", which was held in Daiyue district, Tai'an. [Photo provided to chinadaily.com.cn]