Jinan, globally renowned for its natural springs, is striving to enhance its soft power through the promotion of cultural prosperity, aiming to achieve high-quality integrated development in culture and tourism.

In early 2023, Jinan implemented various strategies to boost cultural tourism consumption, allocating 91 million yuan ($12.79 million) specifically for this purpose.

The efforts targeted both the supply and demand aspects of cultural tourism, with monthly thematic events organized throughout the year to enhance the city's influence.

Meanwhile, the city's vibrant and diverse nighttime consumption scenarios have revitalized Jinan's nightlife.

In the first three quarters of this year, Jinan welcomed 78.59 million domestic tourists, contributing to tourism revenue of 86 billion yuan, achieving year-on-year growth of 47.52 percent and 50.76 percent, respectively.

Jinan has focused on developing industrial heritage projects and introducing innovative industrial forms to facilitate integrated cross-industry development.

The city places great emphasis on the comprehensive implementation of the rural vitalization strategy.

It aims to expedite the upgrading of rural tourism through a three-pronged initiative covering agriculture, culture, and tourism.

Jinan has introduced diverse and distinctive rural tourism products, and organized numerous thematic festivals and events, attracting over 2 million tourists to the city in 2023.

Jinan also encourages the interaction between culture and tourism, leading to significant and expanding outcomes.