Shouguang leverages cultural resources to boost all-for-one tourism

(chinadaily.com.cn)| Updated : 2023-12-08

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Shouguang in Shandong province has in recent years been focusing on integrating business, culture, and leisure to create a new development pattern of all-for-one tourism.

The city's efforts in this respect had paid off when it was designated as an all-for-one tourism demonstration zone by provincial authorities in March.

The results of this tourism concept include the establishment of a Han Dynasty-styled classroom called the Mingde Lecture Hall, which offers history lessons and study tour programs. This lecture hall is located at the Shouguang Historical and Cultural Center.

The Cangjie Chinese Character Art Museum in Shouguang is currently the largest of its kind in China and displays the origin and evolution of Chinese characters, as well as the extensive applications of Chinese character art.

"There are exhibition areas, experience areas, and small theaters. The activities are very rich, and I think the most attractive is digital ink painting," said Liu Qingguo, a tourist from Jinan when visiting the Cangjie Chinese Character Art Museum.

Shouguang is the hometown of three sages in Chinese history: Cangjie, the legendary inventor of Chinese characters; Jia Sixie, a prominent agronomist in history; and Susha Shi, a wise pioneer who invented a method of extracting salt from seawater. The convergence of the farming culture, the sea salt culture, and the revolutionary culture in Shouguang has contributed to the development of a flourishing regional civilization.

Shouguang focuses on the three major themes of "vegetables, rivers and seas, and culture", and has launched four boutique tourism routes, namely, revolutionary education study tours, green agricultural sightseeing tours, blue coastal leisure tours, and cultural Shouguang experience tours. This strategic effort enhances the experience of all-for-one tourism and fosters a sustainable green development path.

"Through continuous improvement and enhancement in the aspects of system and mechanism, public services, order and safety, and brand influence, Shouguang has gradually established a new model of all-for-one tourism development centered on industry, function, and people's livelihood," said an official in charge of tourism affairs in Shouguang.

This year, Shouguang will proactively seize market trends, pay attention to consumer hotspots, make good use of cultural and tourism resources, innovate marketing methods, promote the continuous development of regional tourism, continuously improve tourism quality, and take Shouguang's tourism industry to a new level.