Shandong hosts an event to promote its time-honored brands in Beijing on Nov 11. [Photo provided to chinadaily.com.cn]

Shandong province hosted the "Enjoy Time-Honored Brand" special promotion activity on Nov 11 at the Beijing Exhibition Center, showcasing the high-quality development of time-honored brands from Shandong.

The activity was part of the "Friendly Shandong, Remarkable Shandong" event, which is being held from Nov 10 to 12 in Beijing, showcasing Shandong's renowned brands, high-tech products, specialties, handicrafts and picturesque landscapes.

During the activity, representatives from six Shandong time-honored brands, including Dong-E-E-Jiao Co, Shandong Hongjitang Pharmaceutical Group, and Qingdao Bright Moon Seaweed Group and Changyu Wine Group introduced their innovative practices and development.

Six Shandong time-honored brands sign cooperation agreements with online partners. [Photo provided to chinadaily.com.cn]

The six enterprises also signed cooperation agreements with JD, Meituan, Douyin, Hema, and MCN operators to increase cooperation in online marketing, digital transformation, brand communication and other aspects.

According to official statistics, in 2022, 350 time-honored brands in Shandong achieved a revenue of 232 billion yuan ($31.83 billion), a growth of 5.9 percent. It is expected that by the end of the 14th Five-Year Plan (2021-25) period, the revenue scale will exceed 320 billion yuan.

Many time-honored brands have become industry leaders in Shandong. On the path of high-quality economic and social development, they have seized the opportunity of industry transformation to optimize and upgrade their industrial structure.

Shandong has also leveraged the internet and e-commerce to boost the development of localtime-honored brands.

So far, 205 time-honored brands in Shandong have joined various online and e-commerce platforms, achieving an online revenue of 20.13 billion yuan last year, with a growth rate of 38.2 percent.

Visitors explore the charm of Shandong's time-honored brands at the supporting exhibition. [Photo provided to chinadaily.com.cn]