Shandong polishes up brand strategy

(| Updated : 2023-11-10

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Shandong province is hosting a promotional event highlighting the province's renowned brands, specialties, handicrafts and picturesque landscapes in Beijing from Nov 10 to 12.

Titled "Friendly Shandong, Remarkable Shandong", the event is organized by the Shandong Provincial People's Government.


The opening ceremony of the promotional event is held on Nov 10 in Beijing. [Photo/Dazhong Daily]

At the opening ceremony, Lin Wu, Party secretary of Shandong province, said that in recent years, Shandong has consistently strengthened its regional public brand by focusing on improving service and product quality.

Lin noted that Shandong has been working to build renowned brands, provide excellent service, and enhance product quality. "Friendly Shandong, Remarkable Shandong" has become a shining business card for Shandong's high-quality development, he said.

Zhou Naixiang, governor of Shandong province, welcomed friends from around the world to visit Shandong to savor delicious cuisine, enjoy breathtaking scenery, foster friendships, seek development, and create a prosperous future together.


Government officials, diplomatic envoys, think tank experts, scholars and company representatives attend the opening ceremony. [Photo/Dazhong Daily]

Caroline Wilson, British Ambassador to China, said that as the third largest provincial economy in China, Shandong presents many opportunities for doing business, and is one of their priority provinces for developing UK and China's trade and investment relations.

She also expressed hope to strengthen government contacts and people-to-people relationships and ensure a positive trade and investment relationship, bringing benefits to both countries.


The supporting exhibitions attract hordes of visitors to explore Shandong's products. [Photo by Wang Jing/]

More than 500 guests, including government officials, diplomatic envoys, think tank experts, scholars and company representatives, as well as nearly 200 journalists attended the opening ceremony and supporting activities.

Special promotion sessions, achievement showcases, experiential sales and exhibitions, and mini-plays and dramas are scheduled during the promotional event.

The event is designed to showcase the province's brand construction achievements, further enhance local brands' influence, as well as offer a chance for domestic and foreign guests to experience the hospitality of Shandong and the excellent quality of Shandong-made products.


Visitors explore Shandong-made products at the event. [Photo by Wang Jing/]