Shandong province hosts a cultural tourism promotion activity on Aug 8 in the city of Sao Paulo in Brazil. [Photo/WeChat account: sdswltwx]

East China's Shandong province hosted a cultural tourism promotion activity on Aug 8 in the city of Sao Paulo in Brazil called "Hometown of Confucius, Friendly Shandong".

The event was held during "Nihao China!" - a 2023 Yellow River-themed tourism overseas promotions season, Brazil special.

Officials from the Shandong Provincial Department of Culture and Tourism recommended two tourist routes - the Yellow River Cultural Tour and Fairyland Coast Tour.

Attendees at the event watch a lion dance show. [Photo provided to chinadaily.com.cn]

The move was to invite Brazilian friends from all walks of life to visit Shandong, enjoy the spectacular view of the Yellow River flowing into the sea, admire the picturesque landscape of the province's coastal areas and explore the unique cultural charms of the region.

Shandong, a populous province along China's east coast, is a dynamic region known for its strong economy, rich culture and vibrant tourism industry.

With a population of more than 100 million, it ranks as the country's third-biggest economy.

The photo exhibition festuring Yellow River attracts many visitors. [Photo provided to chinadaily.com.cn]

Its natural beauty is exemplified by Mount Tai and the majestic Yellow River, while its historical significance lies in being the birthplace of Confucius.

Under the tourism brand "Friendly Shandong", the province has become a much sought-after destination, captivating visitors with its diverse attractions and warm hospitality.

Also shown at the Brazilian activity was Discovering the beauty of the Yellow River in China - the global Yellow River-themed video show - and a photo exhibition entitled Watching the Nine-Bended Yellow River and Listening to the Story of China. 

A photo of the Yellow River. [Photo provided to chinadaily.com.cn]