The 2023 National Summer Culture and Tourism Consumption Season kicked off in the coastal city of Yantai, East China's Shandong province on July 14.

With a focus on the summer season, Yantai will host a series of cultural and tourism promotion activities to stimulate and satisfy travelers' desires and consumption needs. A series of water sports activities will also be held during the month-long event, aiming to attract visitors to experience the unique charm of the coastal city.

Yantai is a well-known tourist city in China. As a pearl shining on the eastern coastline of the Shandong Peninsula, Yantai enjoys blue seas, clear skies, sunshine, golden beaches, stunning off-shore islands, fresh seafood, and wine. The city's bureau of culture and tourism launched 100 cultural and tourism hot spots and various activities highlighting food, entertainment, shopping, and sightseeing.

Yantai also issued targeted measures to promote consumer welfare and enhance consumption. The aim is to innovate the supply of consumer products and create a favorable environment for consumption. The city also cooperated with Tongcheng Travel, Ctrip, and Meituan to distribute cultural and tourism consumption vouchers valued at 4 million yuan ($557,469), as well as travel discount vouchers and consumption coupons, to enhance Yantai's cultural and tourism consumption market.

The 2023 National Summer Culture and Tourism Consumption Season kicks off in the coastal city of Yantai, East China's Shandong province on July 14. [Photo/WeChat account: ytwlgw]