Yellow River Culture Museum in Dongying [Photo/Dongying Daily]

The Yellow River Culture Museum in Dongying, East China's Shandong province, has become a very popular platform to promote the profound culture of the nation's "mother river" in a multidimensional approach, local media reported.

Located in the estuary of the Yellow River, Dongying has a landmark significance in terms of its geological position on Chinese land.

As the first "national brand" venue in the city, the Yellow River Culture Museum has a total investment of more than 300 million yuan ($43.6 million), covering a floor area of more than 20,300 square meters and an exhibition area of 10,928 square meters.

It was officially open to the public on May 29, 2018. The museum is currently the largest museum of the annals of local history in China, and is also one of the largest venues themed around Yellow River culture among all cities in the Yellow River basin.

It integrates the functions of book collection, reading, research, and exhibitions, creating a landmark of Yellow River culture, a national model of recording local history, as well as a shining calling card for Dongying culture.

The main building of the museum is divided into four floors. The first floor is the center for Dongying's practice in Party education. The second and third floors are the main exhibition areas of Yellow River culture, boasting six exhibition halls. The fourth floor is the theme exhibition that showcases Dongying's efforts to implement the nation's major strategy for promoting ecological conservation and high-quality development of the Yellow River basin.

Since it was open to the public, the museum has received more than 650,000 visitors.

"Walking into the Yellow River Culture Museum, you can feel the evolution of Yellow River culture, experience the time-honored and profound Chinese culture, as well as the synergy between the Yellow River culture and development of Dongying," said a visitor surnamed Huang from Chengdu, capital of Southwest China's Sichuan province.