A series of activities entitled "2023 Friendly Shandong Chinese New Year celebrations" kicked off on Jan 14 in Jinan, capital of Shandong province, to attract tourists and boost consumption during the upcoming Spring Festival holiday.

The "2023 Friendly Shandong Chinese New Year celebrations" event kicks off on Jan 14. [Photo provided to chinadaily.com.cn]

Featured products, unique gourmet food, interesting scenic spots, and special customs in Shandong were promoted during the event in a bid to attract more tourists to explore the charm of Shandong around the Spring Festival, which is China's biggest holiday.

The series "Have fun in Shandong during the Spring Festival holiday" were also launched. The province is striving to attract more tourists to spend Chinese New Year in Shandong as more than 1,000 activities such as an online shopping festival, celebrating Chinese New Year in ancient towns, Yellow River bazaars, temple fairs and hot spring carnivals are scheduled to be held across the province.

Shandong has also stepped up efforts to boost consumption by issuing vouchers and launching a range of promotional activities during the Spring Festival holiday.

The Yellow River Spring Festival Bazaar also opened. It consists of areas for special New Year goods, featured cultural and creative products, intangible cultural heritage items, and livesteaming sales events.

Featured Shandong products are promoted at the Yellow River Spring Festival Bazaar. [Photo provided to chinadaily.com.cn]

Shandong intangible cultural heritage items are promoted at the Yellow River Spring Festival Bazaar. [Photo provided to chinadaily.com.cn]