The Shandong delegation had an impressive presence at the 18th China (Shenzhen) International Cultural Industries Fair (ICIF), which concluded on Jan 2 in Shenzhen.

The fair's main venue was located in the Shenzhen International Convention and Exhibition Center, with six pavilions spanning 120,000 square meters.

The Shandong pavilion at the 18th China (Shenzhen) International Cultural Industries Fair (ICIF) [Photo/Iqilu News]

A total of 2,532 government delegations, cultural institutions and enterprises participated in the fair offline, while 870 institutions and enterprises participated online to showcase their cultural resources and developments.

About 120 outstanding cultural enterprises from Shandong participated in the event to showcase the unique charms of "Friendly Shandong" and "Shandong Good Products".

The main exhibition area of the Shandong pavilion, with a total area of 1,200 square meters, highlighted the province's latest achievements in cultural tourism, cultural science and technology, traditional cultural inheritance and innovation, intangible cultural heritage and folk handicrafts, and other sectors, by utilizing cutting-edge technologies such as naked eye 3D LED displays, virtual reality and high-tech 5G videos.

Shandong handicrafts are on display at the fair. [Photo/Iqilu News]

In order to let the audience have a glimpse of the colorful charms of Shandong handicrafts, the Shandong pavilion set up an experience area for visitors to explore various unique handicrafts.

The exhibition area for film and television publishing media showcased Shandong's achievements in developing its film and television industrial chain, as well as its film and television industrial clusters.