Livestreaming e-commerce booms in Linyi

(| Updated : 2022-08-05

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Against the backdrop of traditional consumption upgrading and emerging consumption expansion, Linyi's livestreaming e-commerce industry is reshaping the commodity supply chain.


The urban landscape of Linyi [Photo/Dazhong News]

Linyi has become the largest short video livestreaming e-commerce base in northern China, forming an industrial cluster with data analysis, product supply, anchor training and other related businesses.

The livestreaming e-commerce industry not only promotes local products around the country, but also attracts many manufacturers from outside the province to Linyi.

Han Long, an e-commerce executive from a winery in Jiangsu province, was discussing cooperation with a live-streaming anchor in Linyi to sell products.

According to Han, Linyi is a great place to develop the market via the short video livestreaming e-commerce.

Relying on Linyi's livestreaming e-commerce sales channels, the winery where Han worked has achieved sales of more than 4 million yuan ($591,600).

Linyi has built 44 types of e-commerce parks involving 117,900 online businesses. In the first half of this year, Linyi's online retail sales reached 25.38 billion yuan, up 29.6 percent. "Livestreaming e-commerce capital" has become a new nickname of Linyi.