The first batch of the "Shandong Good Products" list was released on March 2 during a news conference held by the Information Office of Shandong Provincial People's Government.

The province's initiative to promote a batch of well-known regional public brands, known as the "Shandong Good Products" list, is an effort to support the province's high-quality development and economic progress.

Shandong has launched measures to promote "Shandong Good Products" as well as to create the "4+1" brand system for enterprises, industries, regions and geographical indication.

Yantai apples are bright in color and have a sweet and succulent taste. [Photo by Qi Xuan/chinadaily.com.cn]

The province is working to build regional brands that are required to be "unique with Shandong characteristics, domestically and internationally famous", which highlights top-level design, and strong processes to ensure continuous advancement.

The first batch of the "Shandong Good Products" list covers 223 brands in 14 categories including manufacturing, consumer goods and agricultural products. Among the 43 agricultural brands, Zhangqiu green onions, Laiyang pears, and Yantai apples were selected.

Shandong has developed a number of well-known brands in recent years in a variety of industries, including manufacturing, tourism, culture, and food. The brand strategy has grown in importance as a means of propelling the province's economic growth and quickening Shandong's pace in replacing old growth drivers with new ones.