Binzhou products feature strongly at Beijing 2022

By Zhu Shengnan| (| Updated : 2022-02-17

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Binzhou, Shandong province has made significant contributions to the Beijing 2022 Winter Olympic Games, with its products shining at the Games' opening ceremony and venues.

Of particular note are the customized Chinese red protective masks and suits, which are intended to create a joyful atmosphere.


Yuyue displays customized masks and home textile supplies for Beijing 2022. [Photo/Binzhou News]

The products were produced by Yuyue Home Textile Co Ltd based in Binzhou for Olympic athletes. Yuyue adopted a new material called nanofiber membrane which was independently researched and developed. This material features strong protection and high breathability and is both waterproof and windproof, helping to ensure the health and safety of athletes.

In order to better serve the Games, Yuyue Home Textile Co Ltd set up a special project team consisting of experts and elites led by its general manager to research and develop advanced technological products.

Yuyue's products have been used by Chinese sports teams in many international events and are highly praised by the athletes.

All the products selected for the Games are of high quality and were developed based on the principles of safety, innovation, environmental-friendliness, low energy consumption, and high efficiency for Beijing 2022, as is seen in the kitchen utensils used to serve food to the athletes.


The kitchen utensils made by King Better in Binzhou are used in the hotels of the Winter Olympic Village. [Photo/Binzhou News]

The kitchen utensils, such as stoves, ovens, buffet cars, freezers, and smoke exhaust facilities, produced by King Better Kitchen, Jingdu Kitchen, Huajie Kitchen and Sanchuan Kitchen, are used at Bird's Nest and hotels in the Winter Olympic Village.

Four enterprises in Xingfu town, Boxing county, Binzhou won the bid to supply kitchen utensils for the Beijing 2022 Olympic Winter Games.

"It is a recognition of our product quality and brand to be selected as the supplier. This is a chance to improve our brand influence, enhance brand confidence and promote further development of our company," said Wu Tao, marketing manager of King Better Kitchen.

The commercial kitchenware industry in Xingfu town originated during the reform and opening-up period. After over 40 years of development, Xingfu town has become the largest production base of stainless steel kitchenware nationwide, and is regarded as "China's Smart Kitchenware Town".

Xingfu town is currently home to 1,800 kitchenware enterprises with an annual output value of 30 billion yuan ($4.69 billion), accounting for one-third of the country's total market.

Beijing 2022 has offered up a golden opportunity to promote Binzhou products. Binzhou will pay more attention to high-quality development and technological innovation to make new breakthroughs and further improve the influence of its products worldwide, said local officials.