District in Shandong province integrates tourism resources

By Cheng Yuezhu| (chinadaily.com.cn )| Updated : 2020-08-25

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Sanjianxi Village Rural Vitalization Museum, located in Zhangqiu district of Jinan, capital city of East China's Shandong province is seen in this photo. [Photo provided to chinadaily.com.cn]

East China's Shandong province is planning to integrate its tourism resources and boost rural revitalization. Zhangqiu district of the provincial capital, Jinan, has invested over 700 million yuan ($101 million) in tourism infrastructure construction across the region.

The district's Sanjianxi village has been listed as one of the fine examples of rural revitalization, and has now built its own food street, attracting tourists with restaurants, street vendors and light displays.

"We sometimes have over 17,000 people visiting the food street everyday during peak days, 7,000 people at least even in the low season," village Party secretary Gao Shuzhen said.

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Visitors take pictures at wildlife at the Jinan Wild World in Jinan, East China's Shandong province. [Photo provided to chinadaily.com.cn]

"The village is still also building a bed-and-breakfast business, and future plans include offering pet boarding services. Industry development is fundamental for rural revitalization. By developing tourism, our aim is to increase the villagers' income and the village's collective income."

Shizikou village also has been developing tourism as a means of poverty alleviation. Led by Party secretary Wang Huawei, the village has been building bed-and-breakfast establishments that have become popular sites for a weekend retreat. The village now has a collective annual income of more than 400,000 yuan and all households have shaken off poverty.

Across the district, natural scenery resources and historical sites have been protected and restored. According to Huang Hongzhan, deputy head of Zhangqiu district, the district now has a green area ratio of 39.3 percent and a per capita green area of 21.59 square meters.

In the downtown area, the district government also has upgraded the streetscape along 12 roads, adding greenery and recreation areas for residents.

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The Zhangqiu Museum, located in Zhangqiu district of Jinan, capital city of East China's Shandong province is seen in this photo. [Photo provided to chinadaily.com.cn]

The Zhangqiu Museum has been renovated to incorporate the functions of historical museum, library, art gallery, urban planning museum and science museum, introducing its regional culture from the Longshan Culture, a late Neolithic civilization, to contemporary art and science.

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Zhujiayu ancient village in Jinan, capital city of East China's Shandong province is seen this photo. [Photo provided to chinadaily.com.cn]

Other tourist attractions include the Zhujiayu scenic area, a 600-year-old mountain village with well-preserved ancient architecture, the Mingshui Ancient City that is due to open to public in 2022, and the Jinan Wild World with its sustainable approaches in providing a wildlife habitat and preserving biodiversity.