The Nishan World Center for Confucian Studies was founded on Sunday in Nishan, the ancient philosopher's birthplace, in eastern China's Shandong province in an effort to establish a research and study center for Confucianism with global appeal.

Created by the Ministry of Education and Shandong's provincial government, the center will integrate research on Chinese traditional culture from home and abroad to develop a world-recognized Confucian center focused on academic research, talent cultivation, communication and international cooperation.

Several branches will be built at home and abroad, according to development plans.

Confucius (551-479 BC) was born in Nishan, in the Shandong city of Qufu, and his philosophical teachings, known as Confucianism, are a crucial part of Chinese traditional culture.

Liu Jiayi, Shandong's Party chief, said the center in Nishan would play a big role in promoting Chinese traditional culture in an innovative way.

Studies should be carried out with a spirit of openness, inclusiveness, exchange and mutual learning, he said.

With China's economic and social development reforms, further opening-up and the rapid advancement of online networks and new media, there was an urgent need to deepen the understanding of Chinese traditional culture and tap the values embodied in it in order to construct a system that could inherit the culture and pass it down, said Sun Yao, a vice-minister of education.

Wang Xuedian, executive vice-president of the Advanced Institute of Confucian Studies at Shandong University, said, "With China's comprehensive national strength increasing, it's inevitable that the world's center of Confucian studies returns to its homeland."

Confucianism originated in China, Wang said, but for a long time, especially during the 1980s and 90s, people went overseas to study Confucianism, as well as other Chinese classics.

"But now, most of the world-renowned experts on Chinese traditional culture choose to do research in China, so it's time to establish such an open and inclusive center to promote the development of Chinese traditional culture which meets the new era social development," Wang said.

Confucianism is seeing a revival as China draws on its traditional culture to develop its vision, concepts, values and ethics. However, how to creatively promote Chinese traditional culture to keep pace with the times, and to ensure it is well understood and accepted by young people, has become an issue, experts said.

Confucian studies platforms have been built at many universities including Peking University, Tsinghua University and Renmin University of China. In addition, 27 cities, regions and provinces including Beijing, Shanghai and Zhejiang province have built provincial-level and national-level Confucian studies organizations.

Over 540 Confucius Institutes at universities and 1,190 Confucius Classrooms in schools - where Chinese language and culture are taught - have been established in more than 150 countries and regions around the world.