With a focus on globalization, Lovol is not only committed to providing technological solutions to the domestic agricultural sector, but is also keen to bring its products to the international market, said Wang Guimin, chairman and general manager of the company.

"As the Belt and Road Initiative is advancing, we will accelerate our pace of going abroad," Wang said.

The initiative, proposed by President Xi Jinping in 2013, refers to the Silk Road Economic Belt and 21st Century Maritime Silk Road, and aims to enhance regional cooperation.

"Lovol will forge long-term cooperation with more African countries and boost the growth of their agricultural sectors," Wang said.

"We aspire to set an industrial model for China-made brands and to help to promote Chinese brands' status and influence in the international market,"

Since Lovol started its global expansion in 2005, it has established a reputation in the international market for its high-quality products and sound services.

The company has secured huge orders from countries such as Mongolia, Ukraine, Algeria, Ethiopia and Sri Lanka. Government procurement orders have contributed one third of the company's overseas business.

Behind the influx of overseas orders is Lovol's dynamic innovation system.

Increasing investments in research and development facilities and staf have taken the company to the forefront of the farm machinery field.

After a series of overseas acquisitions of agro-machine manufacturers known for their proprietary technologies in recent years, including Arbos, MaterMacc and Goldoni in Italy, the company is leveraging its global R&D and distribution resources to increase its competitiveness.

To date, Lovol has developed a marketing network comprising more than 300 service outlets, covering 120 countries and regions around the world.

In addition to sales, the outlets also provide aftersales services, component replacements, training to users and information feedback.

zhuanti@chinadaily.com.cn

Wang Guimin   (right), chairman and general manager of Lovol Heavy Industry Co Ltd, meets a   representative of the Sudanese government during a commemoration of the   delivery of 800 harvesters in Shandong province on Wednesday. [Photo provided to China Daily]

Trucks ship Lovol-branded combine harvesters to a port   for export to Sudan. [Photo provided to China Daily]

(China Daily 12/12/2016 page10)