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Zibo's Huaguang Ceramics shines

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chinadaily.com.cn|Updated: September 16, 2021

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Huaguang Ceramics Company's products. [Photo by Chen Qian]

Participants in the special promotions event - Explore "Red Marks" in Foreign Affairs from Revolutionary Times - on Sept 10 visited Huaguang Ceramic Company in Zibo city, in East China's Shandong province.

The ceramics manufacturer, established in 1961, is reportedly committed to ensuring that home-made porcelain products take center stage at prestigious international events.

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Huaguang Ceramics Company's products. [Photo by Chen Qian]

The company boasts a time-honored brand, start-of-the-art craftsmanship, numerous filings for patents and creative designs that combine traditional elements with modern aesthetics.

The Zibo-based company is projecting accelerated growth due to its top-flight expertise in the craft, advanced equipment, as well as its ownership of over 300 national invention patents and copyrights.

It has reportedly focused on product innovation and training a top-skilled workforce, in order to continue its transformation from a traditional ceramics manufacturing company to a ceramics cultural and creative company.

The Huaguang Ceramic Company design team employs five national-level artists and seven provincial-level artists, as well as 12 expat designers from the United Kingdom, the United States, Italy and Australia and 60 experienced porcelain artists.

Its products have taken pride of place at various high-profile international events including the 22nd Asia-Pacific Economic Cooperation (APEC) Economic Leaders' Meeting held in Beijing in 2014, as well as the 18th Shanghai Cooperation Organization Summit held in Qingdao in 2018.

As a leader in ceramics and in the cultural creative industries, Huaguang Ceramic Company is these days said to be taking full advantage of its creative concepts, world-oriented strategies and superlative technologies to play the role of a primary carrier and promoter of Zibo's urban culture.

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Huaguang Ceramics Company's products. [Photo by Chen Qian]

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