The first China International Cultural Tourism Fair will be held at the Shandong International Convention and Exhibition Center from Sept 16 to 21 in Jinan, the provincial capital.

The event will focus on the shift of growth drivers from old to new, and highlight new achievements in the integrated development of the province's cultural and tourism industries, said the organizing committee.

The expo will showcase the integrated development of the cultural and creative industries and boutique tourism industries alongside agriculture, education, science and technology, sports, and health care.

New technologies and new business opportunities in the culture and tourism sectors will also be highlighted, such as big data, cloud computing, artificial intelligence, 5G, VR/AR and quantum communication.

The event will be held via both online and offline channels to engage more participants.

Forums, project-matchmakings and tourism promotions will also be held during the expo.