The ancient city of Jimo in Qingdao promotes the development of new cultural and tourism models. [Photo/IC]

On early summer nights in the ancient city of Jimo in Qingdao, Shandong province, the streets come alive with people and colorful lights, creating the perfect opportunity for a night tour.

In recent years, the area has continuously promoted the development of new cultural and tourism models, optimized the consumption environment, and organized a series of events such as light shows, food festivals, folk music performances, and intangible cultural heritage exhibitions to create a flourishing night economy and stimulate consumption.