Licang district opens a nighttime cultural and tourism promotion event on Aug 22. [Photo/Qingdao News]

Licang district in Qingdao, Shandong province recently kicked off a nighttime cultural and tourism promotion event to bolster its nighttime economy.

The nighttime economy refers to business activities that take place between 6 pm and 6 am in the service sector. Business services include tertiary industries such as leisure, tourism, shopping, fitness, culture and catering.

Licang aims to boost the nighttime economy by organizing night shows, promoting local snacks and scenic spots. [Photo/Qingdao News]

Licang district will open late-night canteens in major business areas and convenience stores, bookstores and movie theaters in certain areas will tweak their service hours to drive the nighttime economy.

A series of nighttime performances will also be carried out in famous tourist attractions, business streets and night markets in the district.

"We aim to create a new benchmark for the nighttime economy and revitalize the market confidence by running such a promotional activity, and to provide a more affordable, convenient life experience for both the local residents and the tourists," said an official from the district government.