Visitors try out products during the expo. CHINA DAILY

The 2022 Yellow River Basin Cross-border E-commerce Expo kicked off recently in Qingdao West Coast New Area in Shandong province.

It plays a key role in accelerating the cross-border e-commerce industry in nine provinces and regions along the Yellow River basin, helping enterprises continuously explore overseas markets and boosting the high-quality social and economic development of the Yellow River basin.

As a main node of the New Eurasian Continental Bridge Economic Corridor and the strategic fulcrum of maritime cooperation, Qingdao is a regional modern logistics hub linked by seaport, airport and land with complete cross-border e-commerce industry chain.

The city will continue to deepen exchanges and cooperation in the fields of cross-border e-commerce, import and export trade, logistics, platforms and policies.

Covering an exhibition area of 20,000 square meters, the event attracts more than 400 enterprises from 40 characteristic industrial belts along the Yellow River basin as well as world-renowned cross-border e-commerce platforms and service providers such as Tmall Global, Princess Pea, Youzan, Amazon, eBay, Google, Lazada, JSY Corporation, Ewbank and Chia Tai Group with 12,200 products from 38 countries and regions around the world.

The expo adopts a combined online and offline model. The online platform realized a live VR exhibition and a new generation of remote technology.

The number of cumulative online clicks hit more than exceeded 267,000 times.

The exhibitors conducted 875 online sessions, and a total of 916 online buyers were registered.

The expo included 49 sessions such as the opening ceremony, a live broadcast competition and exhibitor live broadcast activities.

The cumulative live broadcast time exceeded 100 hours and the number of viewers exceeded 4 million. The on-site turnover reached more than 37 million yuan ($5.3 million), and the contract value of cooperation intention reached tallied 283 million yuan.

The economic and trade cooperation and exchanges have achieved remarkable results.

Zhang Guanbin, deputy director of the foreign trade department at the Ministry of Commerce, said the nine provinces and regions in the Yellow River basin are important areas for the development of cross-border e-commerce and that 32 of the cross-border e-commerce comprehensive pilot zones approved by the State Council are located there.

"Ecological protection and high-quality development are a pragmatic measure to speed up the pace of reform and opening-up in the basin," Zhang said.

"It will provide strong support for the sustainability of the region."