Eighteen consumer goods enterprises based in Qingdao launched new products on July 17, which also marked the opening of the 2022 Qingdao Brand Day celebrations.

The 2022 Qingdao Brand Day is designed to promote brand construction in an all-round way, and an event for Qingdao to promote the construction of a modern pioneering industrial city with goals of achieving high-quality economic development, according to local officials.

Qingdao has a solid industrial foundation and strong innovation momentum, said Geng Tao, vice-mayor of Qingdao. Geng also noted that the digitization and intelligence level of the Qingdao consumer goods industry has been greatly improved in recent years.

The Qingdao consumer goods industry new product launch event gets underway on July 17. [Photo/Guanhai News]

Tsingtao Brewery, a time-honored beer brand located in Qingdao, displays its new products during the event. [Photo/Guanhai News]

Qingdao Richen Food Co displays a variety of seasonings at the event. [Photo/Guanhai News]

Qingdao BMSG Biological Health Tech Group displays its seaweed biological products during the event. [Photo/Guanhai News]

Huadong-Parry Chateau and Winery showcases new alcoholic beverages during the event. [Photo/Guanhai News]

Langyatai, a renowned liquor brand in Qingdao, displays its products at the event. [Photo/Guanhai News]

Visitors check out products during the Qingdao consumer goods industry new product launch event. [Photo/Guanhai News]