The ongoing Beijing 2022 Winter Olympics has sparked stronger-than-expected enthusiasm for winter sports among the public. The Guosen Sports Center in Qingdao, Shandong province has reinvented the stadium as a snow park, attracting many families eager to enjoy some ice and snow sports.

Parents and their children enjoy some fun in the snow with ice-related activities at the Guosen Sports Center in Qingdao, Shandong province. [Photo/Guanhai News]

The Beijing 2022 Winter Olympic Games have fueled growth in the ice and snow industries across the country. [Photo/Guanhai News]

Children enjoy themselves in the ice and snow entertainment area at the Guosen Sports Center in Qingdao. People's enthusiasm for ice and snow sports has continued to grow as the 2022 Beijing Winter Olympics are in full swing. [Photo/Guanhai News]