Tsingtao Brewery, a time-honored beer brand based in Qingdao, Shandong province, recently launched an extraordinary art collection series that incorporates elements of beer, whiskey, wine and champagne.

Tsingtao Brewery releases a brand new product on Jan 9 in Qingdao, Shandong province. [Photo provided to chinadaily.com.cn]

"This is a brand new product that combines traditional beer technology with a modern consumption concept. It has an unusual balanced combination of beer and whiskey, and the oak barrel brewing gives the beverage a rich, velvety texture," said a connoisseur.

"When it is opened, the beverage bubbles like champagne, providing a sense of a ceremonial atmosphere," said a consumer.

The extraordinary art collection series recently released by Tsingtao Brewery [Photo provided to chinadaily.com.cn]

Tsingtao Brewery has beefed up efforts in recent years to promote innovation and launch new products to attract young customers.

It has launched more customized products to meet the market demand with featured designs for trademarks, bottle caps, bottle types and packaging.

Facing the transformation and upgrading trends of traditional industries, the 118-year-old Tsingtao Beer company is making efforts to become a paradigm for the beverage industry with a new developmental approach and modern technologies, said Huang Kexing, chairman of Tsingtao Brewery.

The new product of Tsingtao Brewery combines classic whisky barrel brewing and classic wine cellaring. [Photo provided to chinadaily.com.cn]

A poster for Tsingtao Brewery's new product [Photo provided to chinadaily.com.cn]