Tsingtao Beer, a long-term partner of the Chinese Basketball Association (CBA), has been supporting the long-awaited reopening of the league in some innovative ways.

Even with empty arenas and stringent virus-control measures, the return of the CBA and the presence of a Tsingtao beer robot cheering squad have lifted the country's spirits.

Although the game has been broadcast live, many fans are disappointed at not being able to witness the event in person.

To address this disappointment, CBA and Tsingtao Brewery have jointly launched limited edition commemorative tickets for the semi-finals, which were given away via online and offline activities.

Tsingtao beer promotes itself at the CBA games. [Photo provided to chinadaily.com.cn]

A Tsingtao beer robot cheering squad warms up for the CBA games. [Photo provided to chinadaily.com.cn]

A Tsingtao beer robot interacts with CBA fans during an event. [Photo provided to chinadaily.com.cn]

A stuffed panda holds a Tsingtao beer bottle at a CBA game. [Photo provided to chinadaily.com.cn]