Tsingtao Brewery, China's brewing giant based in Qingdao, Shandong province, kicked off a beer festival in Chengdu, capital of Sichuan, for the first time on Aug 3 as part of its plan to promote its brand and people-to-people exchange.

The event opened with a grand ceremony, featuring a dazzling display of cultural and art shows put on by the two cities.

The Chengdu-Tsingtao Beer Festival begins on Aug 3. [Video/qingdaonews.com]

The first ever Chengdu-Tsingtao Beer Festival, jointly held by the municipal governments of Qingdao and Chengdu, features various beer products, entertainment, delicacies, music shows and trading events.

From Aug 4 to 9, a variety of activities will be held for beer lovers.

Visitors will be able to appreciate a traditional cultural show on Aug 4, which includes a traditional Chinese music performance, a stylish qipao fashion show, and Sichuan Opera stunts, such as mask-changing and fire-breathing.

Tsingtao Brewery has started a large-scale beer festival in around 50 domestic cities in the summer. [Video provided to chinadaily.com.cn]

On Aug 5 there will be a show themed on the differing lifestyles among people in Qingdao and Chengdu.

On Aug 6, a special activity will be held to celebrate the leisurely and slow-paced lifestyle of people in Chengdu.

Various activities, including hip-hop dances, gymnastics, and interactive games such as beer drinking competitions will take place on Aug 7.

Music night will be held on Aug 8 to 9, featuring a variety of artistic performances.

The week-long summer festival is designed to promote cultural and tourism cooperation between Chengdu and Qingdao, according to officials.

The first ever Chengdu-Tsingtao Beer Festival begins on Aug 3. [Photo/qingdaonews.com]

Cultural performances are held during the opening ceremony. [Photo/qingdaonews.com]

Visitors enjoy the lively atmosphere at the beer festival in Chengdu. [Photo/qingdaonews.com]

A cultural creativity fair is also currently underway, featuring products from Qingdao and Chengdu. [Photo/qingdaonews.com]