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Jining launches cultural, tourism live-streaming season

chinadaily.com.cn| Updated: May 29, 2023
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On May 28, Jining introduced its 2023 Cultural and Tourism Internet Influencer Live-streaming Season, a lively celebration featuring a competitive live-streaming event and a cultural exploration of the city's attractions.

The opening ceremony left the guests in awe as they were treated to a stunning showcase of the finest Yutai county lobsters, exquisite agricultural products, beautiful handicrafts, valuable intangible cultural heritage items, and imaginative creations that not only pleased the eyes but also tantalized the taste buds. The attendees were absolutely delighted by the spectacular display of artistry and culinary expertise.

E-commerce platforms and internet influencers participated in the festivities, highlighting the best of Jining's culture and attractions through engaging live-streaming sessions. The event brought together influencers and powerful media platforms, shedding light on Jining's mouthwatering cuisine, scenic landscapes, and varied tourist destinations.

The influencer roster featured top-tier short video creators, amassing 32 million followers across numerous platforms.

Dong Bing, deputy mayor of Jining, emphasized the significance of channeling the talents of influencers, tour guides, and media personalities to exhibit Jining's distinctive cultural resources, deep-rooted heritage, historical and contemporary urban sceneries, and harmonious living atmosphere.

Following the event, over 40 attendees, including internet influencers and award-winning tour guides, explored famous Jining landmarks such as the three Confucius sites in Qufu, two Mencius sites in Zoucheng, and Liangshan Mountain scenic area.

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The 2023 Cultural and Tourism Internet Influencer Live-streaming Season kicks off in Jining on May 28. [Photo/Jining News]