Founded in 1989, Hixih Rubber Industry Group is a leading international, diversified and innovation-oriented enterprise group in the rubber industry. It is also involved in electricity generation, new energy, metal products, real estate development, healthcare and capital operations. It has more than 10,000 employees and more than 10 subordinates. It has been listed among the top 500 Chinese enterprises and the top 100 enterprises in Shandong province for many years.

Hixih has developed joint ventures with many of the world's top 500 enterprises, including Pirelli from Italy, Continental from Germany and Bekaert from Belgium, and has reached the global leading level in manufacturing high-performance tires, high-end engineering rubber and high-strength wire. Roadone, which is a high-end Chinese tire brand launched by Hixih Group, stands at the international leading level in technology research and development as well as product manufacturing, and fulfills high-quality development through high-standard opening-up and provides the "Hixih model" for transformation and upgrading, and the replacement of old growth drivers with new ones in China's rubber tire industry.

In the future, Hixih will actively seize the historic opportunities brought by China's implementation of supply-side structural reform and transformation of old growth drivers. Directed by the guiding principles of the 19th National Congress of the Communist Party of China, the group will apply the new development philosophy to promote high-quality development and make greater contributions to promoting the development of the industry and realizing the Chinese goal of a great revitalization.