The "Meeting the Sea along the Yellow River" promotional conference was held in Dongying, East China's Shandong province, on Nov 16, with nearly 400 guests in attendance, including cultural and tourism officials from the nine provinces and regions along the Yellow River, representatives of major tourism associations, and industry experts.
The conference featured creative promotions and a cultural tourism showcase, with national tour guides, provincial ambassadors, travel bloggers, international students, and influencers highlighting the region's diverse cultural and tourism attractions.
Presentations covered a wide range of topics, from cultural relics and local cuisine to history and scenic landscapes, taking attendees on a virtual journey along the Yellow River, from Qinghai's snow-capped mountains to Shandong's river estuary.
The presenter introduces the stunning scenery along the Yellow River. [Photo provided for chinadaily.com.cn]
Live performances, blogger presentations, intangible cultural heritage drum music and more brought fresh perspectives to the region's cultural tourism. A Yellow River estuary showcase area also drew significant attention from guests.
Performers showcase Yellow River culture through traditional Chinese music. [Photo provided for chinadaily.com.cn]
Launched in 2022, the "Meeting the Sea along the Yellow River" brand aims to integrate cultural and tourism attractions along the Yellow River and the sea, fostering collaborative development across the nine provinces. The event not only celebrated cultural tourism but also marked an important step toward creating a unified tourism brand for the region.
A display of Yellow River products draws many visitors. [Photo provided for chinadaily.com.cn]
The Shandong Provincial Department of Culture and Tourism will continue to promote resource sharing and industry collaboration across neighboring provinces, with the "Meeting the Sea along the Yellow River" brand leading efforts to showcase the region's cultural and tourism offerings.
