Jining-based Shandong Oulide specializes in small and micro excavators, having good results in international markets. [Photo/IC]

Shandong Oulide Intelligent Heavy Machinery Co Ltd in Wenshang county, Jining, achieved a significant milestone by securing its first international trade order after Spring Festival, marking a promising start to the company's international market expansion in 2025.

Specializing in small and micro excavators, the company quickly entered the global market with innovative technology and unique market advantages. Within two weeks of receiving international orders this year, they've already met last year's first-quarter order volume.

"Our goal is to export 2,500 units in 2025, following the successful export of 2,000 units in 2024," stated Teng Xinhua, general manager of Oulide.

Established in 2014, it embarked on a transformative journey a decade ago under Teng Xinhua's leadership. With a dedicated research and development team, the company focused on developing micro excavators full-time.

Their commitment to independent research and development led to the breakthrough of various technological challenges, garnering recognition and support from the local government. Their technological advancements were even included in Shandong's major science and technology projects.

With assistance from the local government and the trade promotion association of Wenshang county, Oulide gradually penetrated international markets. Collaborating with cross-border e-commerce enterprises, the company leveraged platforms like Facebook and YouTube to establish a robust promotional network, resulting in increased order volumes.

Furthermore, the company's self-developed unmanned excavator boasts a remote control distance of 1,000 meters and precision at the centimeter level. Teng also revealed plans this year to collaborate with the Chinese Academy of Sciences to develop small-scale, new energy engineering machinery to continuously expand their international market presence.