The fair, brimming with festive cheer, draws a large crowd eager to purchase holiday goods and experience traditional customs. [Photo/WeChat account: bzta12301]

Binzhou, Shandong province, kicked off a New Year Goods Fair on Jan 9, offering a five-day celebration of time-honored brands and cultural experiences. The fair featured four themed zones: New Year's Eve dinner, family reunion, gift-giving, and traditional folk culture experiences.

Nearly 200 time-honored brands participated, displaying a wide range of products covering food, clothing, and daily necessities. Well-known names such as Dong'e Ejiao from Liaocheng and Dezhou Braised Chicken were among the exhibitors offering high-quality local products.

To attract more customers, the event also featured a series of promotional activities, including limited-time discounts and deals.

The event also offered a variety of cultural performances, such as Peking Opera and youth singing.

Visitors are able to receive free Spring Festival couplets and even try their hand at calligraphy. [Photo/WeChat account: bzta12301]

This year's fair combined tradition with modernity, providing a platform for consumers to experience the rich heritage of Chinese culture while enjoying the convenience of one-stop shopping.