With modern displays and advanced technology, cultural treasures in the Shandong pavilion are presented with a fresh appeal. [Photo/Dazhong News]

Shandong province, renowned for its rich cultural heritage and thriving economy, had a significant presence at the 7th China International Import Expo (CIIE) held from Nov 5 to Nov 11 in Shanghai.

This year's event brought together 152 countries, regions, and international organizations all under one roof in an area spanning over 420,000 square meters.

The Shandong pavilion featured seven distinct zones, each highlighting a different aspect of the province's offerings. Visitors were treated to a feast for the senses, from world-famous Shandong cuisine to traditional Chinese medicine and cutting-edge fashion.

Shandong province, with its unique blend of tradition and modernity, organized a delegation of 42 of its most iconic brands, ranging from time-honored enterprises to trending labels.

During the expo, Shandong will also host a series of events to promote Chinese time-honored brands and link them globally. Business associations, industry experts, and representatives from countries such as Germany, Australia, Singapore, Italy, Bosnia and Herzegovina, and Thailand will gather to initiate global partnerships with Chinese time-honored brands.