Shandong kicked off its 2024 summer consumption season in Yantai on Aug 12, along with an exhibition showcasing a myriad of Yantai specialties. The exhibition, designed to stimulate consumer demand and promote local industries, featured a combination of government initiatives, innovative products, and cultural experiences.

A key highlight of the exhibition was the government's "trade-in for renewal" program, which offered substantial subsidies for consumers replacing old appliances and vehicles with new ones. These incentives, coupled with competitive pricing from manufacturers, significantly boosted sales and encouraged consumers to upgrade their possessions.

In addition to traditional products, the exhibition showcased the latest innovations in various industries. Home appliances, for instance, featured sleek designs and advanced features, while the automotive sector exhibited a growing number of electric vehicles. The event also highlighted the development of new materials and technologies, such as robotics, which are transforming industries and improving people's lives.

To enrich the consumer experience, the event incorporated elements of Yantai's rich cultural heritage. Local cuisine, traditional crafts, and tourism services were on display at a special showcase, attracting both locals and tourists.