Taishan Sports embarks on remarkable journey

(chinadaily.com.cn)| Updated : 2024-03-25

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PARDUS' latest bicycle on display at the Taishan Sports booth at the 3rd China International Consumer Products Expo held in Haikou, Hainan province. [Photo/VCG]

Located in the city of Laoling in Dezhou, Shandong province, Taishan Sports has charted a remarkable journey from a humble family workshop crafting gymnastic mats to a world-renowned sporting brand. Today, the company stands as a global leader in the sports industry, setting international industry standards, operating prestigious sporting events, and pioneering intelligent manufacturing in the field of sports.

The carbon fiber racing bicycles developed by Taishan Sports' subsidiary, PARDUS, shattered the century-long monopoly held by Europe and America in this field. Taishan Sports also boasts the world's first carbon fiber gymnastics products to pass international full-range certification, filling a void in the global market for sporting equipment made from new materials.

As a national manufacturing single-item champion demonstration enterprise, Taishan Sports houses the country's National Sporting Goods Engineering Technology Research Center and National Sporting Goods Competitive Equipment Testing Laboratory. The company has participated in the formulation of over 200 domestic and international industry standards, and it has the most international certifications of any company in the industry globally. It has also obtained the highest number of patents among its peers in China.

Over the past 46 years, Taishan Sports has remained steadfast in its commitment to the real economy, with an unwavering focus on the sports industry. The company allocates four percent of its annual sales revenue to R&D and boasts a team of over 1,000 R&D personnel both domestically and internationally. Taishan Sports actively leverages new technologies, new materials, and new processes to develop new products and improve existing ones. By focusing on niche markets and expanding globally, the company has achieved remarkable success.

The company's success story is also a testament to the power of innovation, perseverance, and an unwavering commitment to excellence.