At a kitchenware manufacturing company in Boxing county, Binzhou, Shandong, workers are rushing to fulfill kitchenware orders. [Photo/VCG]

Walking through the streets of Xingfu town, Boxing county, Binzhou, Shandong, one may feel a unique vitality. On both sides of the road are commercial kitchenware stores lined up one after another. In this 52-sq-km area, there are more than 2,800 commercial kitchenware enterprises with an annual output value of over 30 billion yuan ($4.1 billion).

Commercial kitchenware produced in Xingfu town has been exported to over 50 countries, including the United States, the United Kingdom, and France, and has served major international events such as the Beijing Winter Olympics and the Qatar World Cup. In 2023, the export value of commercial kitchenware enterprises in Xingfu town exceeded 260 million yuan, a year-on-year increase of 18.48 percent.

As a leading commercial kitchenware enterprise in the town, Shandong KingBetter Co Ltd produces 300,000 sets of kitchenware annually, and its products are exported to Europe, Africa, the Middle East, and Southeast Asia. "We recently sent 60 containers to Germany, and orders are scheduled until March this year," said Zhao Feiteng, director of the company's sales department.

Some time ago, business customers from Dubai and Iraq came to the company to discuss cooperation for the new year. The company attaches great importance to cooperation with foreign customers and strives to expand the overseas influence of its commercial kitchenware. The value of the company's exports exceeded 130 million yuan in 2023.

With continuous overseas orders and busy production workshops, this small town has experienced a unique vitality and dynamism in the new year. In 2024, the company plans to set up overseas warehouses in more countries, so that more and more foreign customers can use kitchenware from Xingfu town and let its kitchenware go global. By leveraging its strengths and embracing globalization, Xingfu town is poised to become a leading player in the global commercial kitchenware market.