On Jan 14, an American expat, nicknamed "Brother Lei" in Chinese, impressed Rizhao locals with his fluent Shandong dialect at the Heshan market fair. Having resided in Shandong for 18 years, Brother Lei's love for the region's traditions and cuisine is evident, particularly during his lively market visits.

Brother Lei's journey to Shandong began in 2006 when his company stationed him in China. Choosing Rizhao for its scenic beauty and warm people, he soon found love and started a family. Lei, alongside friends, ventured into short video production in early 2023, unexpectedly gaining a massive online following with his market-themed content.

His affection for Shandong's culinary delights knows no bounds, especially in relishing lamb soup and mastering seafood cooking techniques. Lei's interactions with fans during live streams speak volumes for his engaging personality.

Shandong has become Lei's second home, where he finds happiness in its landscapes and people. Determined to promote Shandong further through his videos, Lei often invites viewers to experience the rich culture and cuisine, especially during the upcoming Spring Festival celebrations.

He focuses on sharing his expertise in an array of local activities such as making popcorn and preparing for the festive season, embodying the spirit of Shandong hospitality and resilience.

Lei's journey from a foreigner to a beloved local reflects the cultural fusion and warmth that defines Shandong's essence, making him an endearing figure in the hearts of many.

Brother Lei eats a pancake in the market fair. [Photo/Jinan Times]

Brother Lei installs festive decorations in the yard. [Photo/Jinan Times]