The eagerly anticipated Yellow River Grand Market Fair is set to kick off its 2024 winter edition with the theme of "chasing the fair, celebrating a joyful Chinese Lunar New Year".

This edition, a key component of the 2024 Shandong rural culture tourism festival, promises a delightful fusion of online and offline festivities. The event, embracing the spirit of the Yellow River, will unfold through a series of thoughtfully planned activities, aligning with significant dates like Laba Festival and Lantern Festival.

Offline, the grand fair will enliven traditional rural markets and popular gathering spots, offering a plethora of beneficial activities. Simultaneously, online platforms will buzz with e-commerce livestreams, exploring the market, broadcasting from production sites, and featuring influencer-led marketing. Major e-commerce players will collaborate to host an online New Year shopping extravaganza.

The fair will headline various events, including collaborations with Qilu Agricultural Supermarkets and traditional brand showcases. This strategic move aims to boost New Year goods consumption and foster partnerships between media, enterprises, and e-commerce platforms.

Communities will witness the influx of New Year goods sales, bringing the market directly to their doorsteps. To enrich community life, cultural performances and festivities are planned, creating a vibrant and festive atmosphere.

The tourism festival kicks off on Jan 18 across Shandong. [Photo/IC]

The fair will also invite celebrities to leverage their positive influence to capture and share the lively scenes, traditional customs, and unique offerings of the winter market, elevating the event's visibility.

Get ready for a winter filled with joy and celebration as the market fair invites everyone to embrace the spirit of the season.