The idyllic coastal areas of Rongcheng, a county-level city under the jurisdiction of Weihai, East China's Shandong province, have attracted hordes of tourists who want to enjoy their summer vacation.

Since the start of summer, the high temperatures in many places have benefited the so-called "escaping heat tours" in coastal cities with the numbers of tourists heading to the seaside scenic spots continuing to rise.

Tourists enjoy breathtaking ocean views in Rongcheng, Shandong province. [Photo by Li Xinjun/provided to chinadaily.com.cn]

Coastal scenic areas in Rongcheng, Shandong province offer the perfect opportunity for tourists to relax and unwind. [Photo by Li Xinjun/provided to chinadaily.com.cn]

Feeding seagulls is always popular at the coastal attractions. [Photo by Li Xinjun/provided to chinadaily.com.cn]