East China's Shandong province recently launched 40 measures to promote its economic recovery and to further stimulate the growth in consumer spending.

The measures are set to meet the requirements to better combine an efficient market with effective government, optimize supply with expanding demand, as well as boost quality upgrades through innovative development.

Focusing on key spending areas that people are concerned about – including automobiles, housing, catering and tourism - the provincial government is set to distribute shopping coupons and specific incentives, while other measures have been launched.

What's more, the province is expected to continue to support the purchase of new-energy vehicles, as well as encourage local municipal governments to promote spending on new-energy vehicles in rural areas and further promote the rollout of charging infrastructure.

Local officials said targeted policies and frequent promotions - including auto shows and consumer vouchers - are effectively stabilizing and expanding auto consumption, especially in rural areas.

Moreover, measures will be introduced to add to the supply of urban parking spaces, increase automobile consumer credit support and comprehensively renew and transform urban areas.

The province will step up the provision of support facilities for the community elderly and childcare - and increase support for projects in such areas as planning, land use and building use.

Overall, efforts will be made to improve consumption conditions, innovate consumption scenarios, create a more vigorous consumption environment, boost consumer confidence and further strengthen the fundamental role of consumption.