[Video/Dazhong Daily]

Over 1,000 kinds of cultural and creative products brought by 171 Shandong enterprises are on display at the 19th China (Shenzhen) International Cultural Industries Fair (ICIF), which kicked off in Shenzhen, Guangdong province on June 7 and will last until June 11.

The Shandong pavilion is themed "Friendly Shandong, Good Shandong Products" and showcases the province's latest cultural achievements.

The Shandong pavilion at the 19th China (Shenzhen) International Cultural Industries Fair. [Photo/Dazhong News]

The main exhibition area of the Shandong pavilion focuses on the new aspects of the province's cultural industry, as well as traditional aspects that have been upgraded and transformed through modern methods. Rural culture vitalization is also being highlighted through displays related to cultural industries and handicrafts that have boosted rural development and increased farmers' incomes.

Outstanding digital enterprises such as Shandong Publishing Group, Qingdao Publishing Group, and Inspur Group are displaying the achievements of Shandong's implementation of the national cultural digitalization strategy and the high-quality development of the local cultural industry.

A Yellow River-themed market has also been set up to showcase the rich cultures along the Yellow River basin.

Shandong will hold 10 investment and business promotion activities, 17 cultural performances, and 26 livestreaming sales promotions at this year's fair.